Benson Hersch, the former managing director of Cheval, has been appointed as the new chief executive officer of the Association of Short Term Lenders.
Hersch replaces Adrian Bloomfield, who announced in March that he would resign when a successor was found.
Hersch says he intends to visit as many members as possible to find out what they want from the ASTL and hear what direction they think the organisation should take.
Benson says: “I am excited about this new role with the ASTL.
“It is a professional organisation that plays a very important role in the mortgage market, especially as long-term finance is so hard to get at the moment.
“The ASTL needs a positive, high-profile image – the bridging industry is often misunderstood and it is my role, and the role of the ASTL, to help correct this image.”