Home of Choice has revealed an unprecedented recruitment success after three months of trading.
It has received 500 appointed representative applications and another 600 directly authorised mortgage specialists are being processed.
Keith Baldwin, chairman of Home of Choice, says: “We will soon have over a thousand mortgage specialists choosing Home Of Choice, after just three months of trading.
“Im delighted and incredibly proud that the independent national mortgage network weve designed from scratch, in such a short space of time, is finding favour with so many advisers from across the industry.
“Our plans for the future are ambitious, and its most gratifying they have got off to such an encouraging start.”
Richard Coulson, managing director of Home of Choice, adds: “Its apparent that leading mortgage specialists are joining Home of Choice purely on the strength of our all-round proposition and are finding it beats anything in the industry:
“We have an exclusive focus on mortgages, an unrivalled new application and payment end-to-end system unhampered by legacy issues, cutting processing time of applications by over 30%.
“We believe we only deserve to attract and keep intermediaries by the power of our proposition and would invite comparison with any network operating in the industry today. “
Home of Choices senior team also includes Keith Baldwin, chairman; Gerry OBrien, as national sales recruitment director; Frank Low as its national estate agency director; and Sophie Hall as director of network operations.
Coulson says: “There is still much discontent in the mortgage broker market. Todays mortgage intermediaries all face unprecedented change in the mortgage market right now; but that change brings with it some fantastic business opportunities.
“I believe our single-minded focus on the mortgage market will be most attractive to many mortgage introducers who today are unsure of where their interests will best be served.
“Talented mortgage specialists of all persuasions will benefit from joining Home of Choice, whether part of a general financial services network which places mortgages low on its priority list: or still deciding which network to join: or one of the many who, since applying for direct authorisation, now find it far too onerous to continue trading and will seek a more profitable way of conducting business.”