Advantage reports record number of mortgage enquries

Advantage Home Loans has reported a record number of mortgage enquiries following the launch of e:valuate this week.

Kate Huet, marketing director at Advantage, says: “When we were setting up e:valuate, we knew that this would be revolutionary for the sector an industry first that provides brokers with much more than sub-prime product sourcing, as it is a solution that significantly helps the broker to justify product selection.

“The response from brokers, networks and our panel lenders has been incredible to date and it is satisfying to see so many brokers logging on”

Jeremy Duncombe, head of sales at Platform, says: “When Advantage showed me e:valuate I could immediately see how this new sourcing concept is going to make a difference to the way brokers access and assess sub-prime solutions.

“This is far more than a sourcing system, it is a sourcing solution. Platform are delighted to act as a key lender in this initiative and that Clickdecision has been able to contribute to the evaluation matrix.”

Trevor Galvin, mortgage proposition manager at Friends Provident Mortgage Solutions, says: “This is one of the most significant advances coming out from the packaging industry in years.

“It will change the way brokers work and will give them a real edge to source binding and non-binding decisions from one simple and easy to understand matrix.

“The e:valuate platform will enable our members to justify their sub-prime product selection with confidence.”