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Unleash the power of your homepage

JEFF KNIGHT, MANAGING DIRECTOR, TONIC MARKETING SOLUTIONS
JEFF KNIGHT, MANAGING DIRECTOR, TONIC MARKETING SOLUTIONS

Word of mouth is a powerful form of advertising, and when someone receives a recommendation from a friend what’s the first thing they do? In most cases they visit your website.

So if you haven’t got a website you must be doing something else well but if you had one you’d be generating even more business.

But if you have a website it must be good. Sites can quickly become dated so you need to review yours regularly.

And it must sell too, so use it as an extra resource. Many sites are full of information rather than being a sales channel.

To make yours sell more, think about what you would say to prospective clients face-to-face. Write down these words and expressions and put them on your site. Make your web copy sell.

The same principle applies to how your business is described in search engines. The description must be engaging and encourage people to click through to you.

Look at your site now and press the right click button on your mouse. A page will appear, showing coding for your site. Its meta-name should be catchy and about 80 characters long.

The meta-name description, which is further down, can be longer but no more than, say, 150 words – and this should really sell your business.

Other tricks to drive traffic to your site include having an enquiry form and links to appropriate sites, your LinkedIn profile and your Twitter account.

So keep your site simple and use the language you’d use face-to-face.

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