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Toxic sweets

There was an article last week in the Daily Mail in which children were asked to give their take on the credit crunch and what they thought the various terms meant.

One child thought toxic debt was a brand of sweet. Another thought credit crunch was a superhero with super crunching powers. If only Gordon Brown had financial super powers – unfortunately on the basis of his current efforts to save the economy he’s more Bananaman than Superman.

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Challenges and opportunities

By Sarah Scott, marketing consultant On 22 February this year the charity Diabetes UK launched a fundraising initiative, #Swim22. They challenged individuals to swim 22 miles over the course of 89 days – a distance that equates to the width of the English Channel. Because of the time period the challenge is spread over, it […]

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