Failing to understand the difference between Flo Rider and Fizz Cider is forgivable. But failing to get on board with social media in this day and age is not.
Everyone is tweeting these days, from celebrities to businesses, but how many are getting the best out of it?
As an industry it is important we explore innovative ways of engaging with customers. There is a lot to be said for branching out into the world of social media, not least because of the business opportunities it can offer.
I understand the basics and arguably the most valuable lesson I have learnt is that viewing social media as a one-way street is misguided. It should not be used to simply shout without listening.
Those who get the most out of social media are likely to be those who appreciate the opportunity it offers for a conversation between businesses and clients. The crucial ingredient is that they listen.
And that is essentially what our industry is about. There is ’no one size fits all’ when it comes to buying a house, just as there is no ’one size fits all’ when it comes to protection insurance.
It is the job of advisers to listen to each customer, take on board their needs and requirements, and advise them on the most appropriate cover for them.
Social media, while daunting for those yet to take the plunge, does offer an opportunity to develop listening as well as sales skills.