Mform signs deal with Tiscali and Channel 4

Mortgage comparison site mform.co.uk is to provide mortgage finder services for Tiscali and Channel 4 as part of a major expansion deal.

The partnership with Tiscali will make the mortgage comparison service available to more than 6.7 million site visitors a month via the internet provider’s Money channel.

Borrowers will now also be able to compare the mortgage market on the 4Homes property section of Channel 4’s website.

Eamonn Rice, chief executive of mform.co.uk, says: “We are delighted to be working with Tiscali Money and 4 Homes providing a mortgage finder service to their users.

“Increasingly we are seeing more partners coming to us which we believe is an endorsement of our approach to the mortgage comparison market. We focus on the true cost of mortgages and compare the whole market, which is proving attractive to partners.”

Alex Hole, online media director at Tiscali, says: “This deal is a natural extension of the interest created by our website’s financial content. Tiscali Money appeals to a wide spectrum of our users so finding a mortgage partner who provides access to individual solutions online was perfect for us.”

Lelia Ferro, producer of 4Homes, says: “Our partnership with mform.co.uk is a great addition to our Channel 4 property service and will allow 4Homes web users to quickly scan the mortgage market to find the right deal to suit their needs.”

Mform.co.uk has already linked up with the Daily Mail ThisIsMoney financial website, and says that further deals are expected by the end of the year.