Aegon serves £30m volley to bolster UK tennis

The Lawn Tennis Association received a massive £30m boost from insurer Aegon last week.

The deal will help the UK produce more tennis stars like current world number four Andy Murray.

The five-year deal gives Aegon naming sponsorship rights for grass courts at international events at Queen’s Club, Eastbourne and Edgbaston. Aegon replaces Stella Artois which sponsored the club for 30 years.

The announcement follows the LTA’s decision in May to relaunch its commercial strategy.