Grasping IT can add value to businesses

SOPHIE HALL, DIRECTOR OF DISTRIBUTION, INTELLIFLO
SOPHIE HALL, DIRECTOR OF DISTRIBUTION, INTELLIFLO

I was a speaker at the technology forum at the recent Mortgage Business Expo. My topic was the pithily titled ’How technology can protect your professional reputation, reduce costs, improve your brand and image and reduce regulatory risk’. Pretty meaty for the 10 minutes I had to discuss it.

There’s a danger with IT that we forget what this business is all about, so I started my speech with the fact that the mortgage broker industry is a people business. It’s all about how you interact with clients in person, over the phone or in writing.

IT is an enabler to your business – it supports your job, works seamlessly in the background, enhances your business and removes the burden of non-income generating administration work. It also frees up your time so you can do what you do best – help clients.

There were many nodding heads throughout my talk which, just like being with a client, was encouraging.

In the question and answer session that followed, one person wanted to know why brokers were so reluctant to grasp what IT could do for their business.

For me, part of the reason this has happened is that IT firms are great at telling individuals about the functionality of systems but not what the practical application of it is to a broker’s business and how they and their clients will benefit.

So in my book, IT is a people business as well. Talk to the companies that understand what your business is all about and can see where their systems can add value to it.