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Secured loans market is IT-savvy too

While it is said that the days of paper are over for residential mortgages and the online world is here to stay, the secured loans market is not far behind in terms of its adoption of information technology, both as an administrative helpmate and as the most effective way of marketing loans.

A dedicated website with the right content is now an indispensable way of putting the right sales message in front of prospective customers. Add to this the ability for lenders to offer agreements to lend in faster timeframes as well as track cases’ progress at any time and the need to be working with all the advantages technology has to offer should be clear to lenders and brokers.

Last week, I looked at the advantages of working with a packager partner that offers more than products and is keen to help intermediaries make the most of the opportunities that abound in developing their business presence in this niche.

We offer a free white label website with compliant sales tools to any intermediary who wants one. For a broker to be without such a sales aid in this market either as part of their existing website or as a standalone facility is unnecessary these days, and I suggest that intermediaries should be asking their packagers whether they can make a similar offer.

The exciting thing for brokers is that those who are quick to take up the advantages technology has to offer as far as prospecting for new clients is concerned will also be well placed when it comes to feeling the benefits of transacting business online.

Using a good website, prospective clients can fill in their details and send them directly to intermediaries and their packager partners. Packagers can then provide almost instant agreements in principle and, depending on the broker’s wishes, deal directly with clients through to completion.

But it is worth bearing in mind that for all its advantages, technology works best in harness with a human interface. While recent advances mean that it is possible for an application to be automatically underwritten without human intervention or subject to supporting documentation, research repeatedly shows us that people like to buy from people and that technology, no matter how good it is, needs to be backed up with the reassurance that only a professional intermediary can give.

For any broker looking to get involved in this market, technology must be a component of their offer, and it does not have to be expensive to implement. A free web presence linked directly to a packager partner is a valuable addition to any broker’s services.

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