Primrose has appointed Helen James, formally of GMAC-RFC, as its new marketing manager.
The appointment comes as part of the companys expansion plans to grow its business nationwide.
Primrose has expanded its operation throughout the UK, now with offices in London, Bracknell and Edinburgh.
The development of Evaluate has significantly altered the shape of the company, from a recognised London based packager servicing brokers within the M25 to a national distributor and processor of sub-prime loans.
Kevin Friend, strategic partnerships director at Primrose says: Helens appointment to this position is significant and it has taken several months to find who we believe to be the person who can work on our marketing strategy at this crucial point in our development. She brings a wealth of experience in our sector to the team.
James previously worked in marketing at GMAC-RFC for six years and spent the last 12 months working on the launch and day to day marketing of the Partners brand.