Britishinsurance.co.uk has launched a new website, which it says will massively increase intermediaries earnings potential from payment protection insurance.
The PPI specialist says the website,, which provides quotations and applications almost instantly online, enables intermediaries to provide younger clients with PPI at keener prices than elsewhere.
It also allows intermediaries to earn a generous 30% commission, Britishinsurance.co.uk says.
It says the key to its pricing structure is that it takes the policyholders age into account, which will benefit younger clients who will no longer be cross-subsidising their older counterparts”.
This differs to standard PPI, in which policyholders of all ages pay the same flat rate.
Simon Burgess, managing director at Britishinsurance.co.uk, says: Its hard to see how intermediaries who ignore this new age-related format for young policyholders can be considered to be treating themselves fairly.