Yellow Pages gets equity listing

The Yellow Pages phone directory now includes a classification for equity release.

The classification was introduced in August and will be rolled out throughout the year. The introduction of an equity release classification, also included in online version Yell.com and phone line 118 247, highlights an increase in demand for the sector.

Jon Salmon, spokesman of Yell, says: “If we hear from advertisers of development in an industry, seriously think about introducing it.

“We also get information from people who use the book. Our sales consultants have daily contact with advertisers. Relationships with relevant trade associations also play a part in introducing classifications. It’s a communication process to keep us abreast of changes that are happening.”