Work with us, says leads firm

Lead generation has to be a two-way street to work effectively, says paaleads.com.

During a seminar at last week’s Mortgage Business Expo Vanessa Blount, head of paaleads.com, spoke about the benefits of lead generation.

There has recently been concern over whether it is worth paying upfront for leads that may not be genuine or lead to conversions. But Blount says advisers must play their part. Blount says: “Generators can help gain business but it is has to be a two-way process. If the broker does not contact the client quickly they will lose the deal and they can’t blame the provider. Conversion rates fall if the client is not contacted within 24 hours.

“Also, converting leads will take time and work and brokers must have realistic expectations of outcomes.”