Since the Financial Services Authority banned cold calling on assuming responsibility for regulating the mortgage market, brokers have had to secure permission from customers to contact them. Even with existing client bases, this has proved to be fraught with difficulties and akin to walking a legislative tightrope. This is where lead generation companies can prove their worth.For start-up companies, using lead generation companies is nigh on essential to build their business. Smaller brokers can also take advantage of the marketing and advertising facilities lead generation companies offer to raise their profiles. Companies such as IFA Promotion advertise in the national press – beyond the budget of many brokers. Another reason intermediaries should keep their fingers on the pulse when it comes to lead generation is the ever-increasing use of the internet. With more and more consumers using their home computers to research their mortgage options, a whole new batch of business is being missed if brokers don’t take advantage of this angle. If brokers are wary of using third party organisations from a sector still outside the jurisdiction of the FSA, they should certainly think about ways of generating their own leads. Many intermediaries have their own websites but how many use them to their full capacity by attracting new business through them? By having a simple facility whereby interested consumers can leave their contact details and give permission to be contacted, brokers can generate new business. Intermediaries who haven’t at least investigated lead generation companies should do so now, or risk being left behind.
- Top trends
- Top trends
Phoenix CPU, the producer of sub-prime mortgage and second charge software, says London Scottish is adding secured loan products to its system.The Place Me system concentrates on sub-prime and secured loans, letting brokers produce comparison information.
Commercial First is urging intermediaries to take advantage of the “untapped potential” of commercial mortgages as the market is poised to boom over the next 10 years. Philip George, managing director of Commercial First, says that the rising number of small businesses and the attractions of being self-employed mean now is a good time to […]
UCB Home Loans is set to become the only mortgage lender offering customers a standard choice of two different buy-to-let borrowing calculations across its entire range of buy-to-let products.The calculation works on the anticipated rental income being equal to at least 125% of the monthly mortgage payment on an interest only basis, calculated at the […]
Swaps continued their increase before falling sharply at the end of last week.
The tables used for capped drawdown maximum income calculations have been updated. We look at the reasons for the change and what the impact could be. Changes to capped drawdown tables Capped income drawdown involves taking a pension directly from a fund instead of buying an annuity. However, there’s a limit on the maximum amount […]
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