Green spaces, a rustic, homely environment, fresh air and a 'village' tag are the new must haves when buying a home, according to British homeowners.
Urbanites keen not to trade in city living for a life in the country still want to enjoy the trappings of rural living. According to the latest biennial Cappuccino Test Report commissioned by The One account, a desire for parks, tree-lined streets and even the smallest of back gardens is now outstripping aspirations to live near trendy bars, eateries and a Starbucks.
And as more people than ever before dream of escaping to the countryside, the report also revealed that more than a third of home buyers (37%) dreamt of buying a rural cottage rather than moving into a luxury pad in “the smoke”.
Property guru Phil Spencer from Location, Location, Location and Relocation, Relocation says: “While many people are quitting the big cities for a taste of the country, The One account's report reveals that hardened townies, determined to stay in the big smoke, are looking for other ways to find their rural idyll.”
“Buyers are far more attracted by green spaces and a garden than trendy coffee shops and wine bars. People, redressing the work/life balance, now dream of escaping to the country – they have decided that fresh air is a commodity worth paying for. Now it's not only retired people who escape to the country, more and more younger people are choosing to sell up and ship out.”
The Cappuccino Test, which exposes what makes an area 'up and coming' and desirable, discovered that two years ago people craved a faster pace of life, wanting to live near upmarket gyms, top High Street brand names, bars and clubs. However the same poll today finds that home hunters want to live in a crime free neighbourhood with quiet streets.