Tenet's IFA networks M&E and Interdependence are having an image shake-up to reflect the different values of the two brands and encompass new developments within each.
By reinforcing the values Tenet is acknowledging the individuality of the two networks, which appeal to different adviser groups, rather than following the industry wide trend of grouping companies under one umbrella.
This coincides with an increased level of benefits to members which will be communicated through the new-look websites, brochures and other marketing material.
The M&E brand is bold with clear and precise messages focusing on the strength of support provided by the Network. As one of the first networks to be established M&E continues to build on its experience of working closely with IFAs helping them to develop their businesses.
The Interdependence brand still appeals to both the traditional and modern adviser but affirms the 'support not rules' philosophy.
Alison Dootson, director of marketing and communications at Tenet, says: “Advisers choose a specific network according to the needs of their business and, at a time when the rest of the industry is consolidating its companies under one roof, we respect members' decisions to retain their independence which is reflected in the new branding.”