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Lemon Squeezy launches guide on financial promotion regulation

Lemon Squeezy Marketing Limited, a marketing consultancy firm specialising in the financial services industry, has recently launched a guide for advisers in the mortgage market detailing the forthcoming FSA regulations on financial promotions, including hints and tips for more effective marketing.

With the introduction of legislation in October, mortgage brokers will be required to follow stringent rules when putting together any sort of promotional material, whether it be a press advert, mailshot letter or poster for a shop window. For those unfamiliar with the burden of this additional compliance, this could lead to problems.

Clare Fanner, one of the co-founding directors of Lemon Squeezy, says: “Many brokers and advisers are unaware of the full impact regulation will have on the marketing of mortgages. For example, the sending of unsolicited mortgage mailings and cold-calling for mortgage business is prohibited under the new regulations – even to existing clients. So, unless brokers act now to obtain written consent from their clients for such contact, they could face problems in the future when putting together mailing lists for lead generation campaigns”.

The guide produced by Lemon Squeezy sets out to explain, in plain English, exactly what mortgage brokers need to know about marketing in a regulated environment. It also outlines some simple but effective marketing strategies that brokers could adopt to help generate more business from new and existing clients.

Lemon Squeezy Marketing has over 50 years of experience in sales and marketing, with a particular expertise in the Financial Services and Mortgage market. As well as the guide, Lemon Squeezy offers practical, affordable marketing advice across a wide range of topics, from creating a marketing plan and lead generation campaigns to developing a brand, bespokeliterature and effective websites.

Fanner says: “Many companies think that marketing consultancy is going to be expensiveand only something that large, multi-national firms with unlimited budgets get involved in. We believe that effective marketing is key to the long-term success of every size of business and so we have developed a package of services to suit all needs and budgets.”

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