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Lead generation tool launched

Specialist financial services consultancy Llewellyn-Slade PR has launched a lead generation service for mortgage brokers and IFAs which it is marketing via networks and support service providers.

The service offers a white label monthly magazine containing articles on topical consumer issues such as the benefits of remortgaging and can be issued to clients and prospects.

Each issue comes with the intermediary&#39s logo, photograph and contact details ready for onward distribution to clients either by LSPR or the intermediary itself.

Two versions of the service are on offer. For smaller firms there is a PDF version of the magazine that can be emailed to clients as an attachment, printed and handed out or posted. This service is available for £50 per firm per month. For larger firms, the magazine is supplied as a fully branded html email and is available for £100 per firm per month.

Mark Llewellyn-Slade, LSPR managing director, says: “Our research suggests brokers lack a branded, cost-effective communication tool that allows them to stay in contact with their clients and prospects.

“A network could offer the magazine to its members automatically and free of charge as part of the standard package, then recoup the cost through additional income from product sales – testing has shown a 20% increase in client enquires. Alternatively, it could offer the service to intermediaries as a benefit.”

Sally Laker, managing director of Mortgage Intelligence, says: “This sounds interesting. Lead generation is an important consideration for us and intermediaries find it difficult to stay in contact with their whole client and prospect base on a regular, cost-effective basis.”

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