eMoneyfacts, the IFA web portal, has made product recommendations easier and more effective with its 'Daily Selections' feature.
Using Moneyfacts' whole of market viewpoint and product databases, Daily Selections provide shortlists of the best products available – updated every day – across mortgages, savings, credit cards and loans.
The intermediary makes the required selection from the menu, for example fixed rate mortgages, and eMoneyfacts automatically produces a list of that day's best buys. The products are ranked based on the chosen criteria, and each products' particular features and parameters are shown in an easy-to-view summary table.
In addition to the time and effort this saves the intermediary, they have the added advantage of Moneyfacts independent brand to further support and strengthen the recommendation.
Emma Butler, web editor at eMoneyfacts, says: “Daily Selections are an important tool in the eMoneyfacts armoury for the IFA. They provide a trustworthy, credible and up-to-date source to radically narrow their searches and improve the efficiency and accuracyof their product recommendations.”