Abbey has appointed Mark Russell as head of brand. He will be responsible for developing and communicating Abbey's brand strategy and its manifestation through all the channels as well as the completion of the re-branding process.
Russell reports to Jeremy Davies, director of brand and communications and started at Abbey on June 14. Russell joins Abbey from J. Walter Thompson advertising agency where he was department head of The Knowledge Centre, responsible for providing strategic insight and knowledge on branding, trends, consumers and communications to agency account teams and clients.
Jeremy Davies, brand and communications director says: “Mark has great experience in developing and implementing brand strategy and brings a wealth of experience to this role. His background in market research and the wide range of clients he has worked with will help to bring Abbey's new brand to the forefront.”
Russell says: “I am really looking forward to joining the team at Abbey. I am excited by the opportunity of joining a company which has the courage to undergo a complete transformation, is approaching the banking sector from a truly consumer-led point of view and is determined to deliver this innovatively.”