Standard Life appoints sales and marketing director

Standard Life has appointed Allison Crawford as sales and marketing director.

Crawford has worked at Standard Life Bank for two years as head of bank customer proposition.

Prior to joining Standard Life Bank, she worked as head of business technology at Aegon UK, as well as head of marketing at Direct Line Life (a joint venture between Direct Line and Scottish Widows).

Crawford will be responsible for directing and managing the development of Standard Life Banks sales and marketing strategies and plans.

She will also join Standard Life Banks board of directors.

Anne Gunther, chief executive of Standard Life Bank, says: I am delighted that Allison has accepted this post.

“She brings with her a wealth of experience that spans both sales and marketing, and the Bank has already benefited from her extensive retail and commercial knowledge over the past couple of years.