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Marketing Brief

Scope: 3/5

Content: 3/5

Usability: 3/5

Appearance: 3/5

Overall: 3/5
The website is clean and crisp but there is not much by way of functionality. Information is made available through lengthy screen dumps with little available to print off. This makes the website a little tedious and because you are directed to a call centre for more information or to apply, it won’t take you long to get round the whole website. It’s no surprise that there are no real broker links as Newcastle likes to do this itself through its subsidiary company The Mortgage Advisor. Newcastle channels sub-prime lending to its own broking service although the functionality through this website is no better than that of Newcastle’s main one.

Scope: 4/5

Content: 4/5

Usability: 3/5

Appearance: 3/5

Overall: 3/5
What a refreshing change to come across a building society that actual wants to trade in the 21st century and aggressively go after the intermediary sector. Parts of the main website are a bit cheesy and busy but the real no-nonsense workmanlike section is easily found with the link to the intermediary sector. Norwich and Peterborough has an impressive range of products including commercial and Spanish lending as well as a full range of traditional lending including buy-to-let. There are loads of downloads and once registered you can obtain Key Facts Illustrations, apply online and obtain an application in principle. This is one of the few mutuals that fit well into the broker sector.

Comment
Kevin Paterson, national sales director, Park Row Associates
Newcastle opts for online marketing for its wares which is frustrating because I, like many people, struggle to read anything of any length online and prefer to print it off and read a document. The largest mutual in the North-West offers an impressive range of products and services from online savings accounts to self-invested personal pensions. Its mortgages are fairly competitive but it makes no reference to the broker sector.

The same cannot be said of Norwich and Peterborough. This mutual punches well above its weight and embraces the intermediary market with open arms. The dedicated broker section has all you need with loads of online functionality.

38,000 registered users can’t be wrong

IF YOU WOULD LIKE TO ADVERTISE ONLINE, PLEASE CONTACT SIMON CHAN ON 020 7943 8085

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