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KRS partners with Intrinsic

Key Retirement Solutions has formed a strategic partnership with Intrinsic Financial Services that will see Intrinsic refer all equity release business from its 300 plus advisers to KRSs equity release referral service, Key Partnerships.

Intrinsic, which has always intended to enter the equity release market, but recognised concerns raised by the FSA, wanted to ensure the best possible advice for their clients.

They have therefore chosen to refer customers to KRS, because of whole of market capability and proven quality of advice on offer.

Dean Mirfin, business development director at Key Retirement Solutions, says: We are delighted that Intrinsic Financial Services has chosen Key Partnerships to supply their advisers with an equity release referral solution.

In order to retain a customers trust and business, advisers need to take steps to ensure that they are provided with the best possible service.

We believe that through this new strategic partnership, Intrinsic will be able to offer this to their customers while at the same time maintaining an increased revenue stream for their own advisers.

John Hayden, product development director at Intrinsic Financial Services, says: As a company, we are committed to playing a part in the equity release market as it grows over the coming years.

We strongly hold the view that our clients need whole of market advice for equity release.

Having considered many propositions Key Retirement Solutions were ahead of the game in offering the quality of service that we want our customers to enjoy, they clearly share the same ethos as ourselves in providing the highest levels of service.

Therefore, we are delighted to announce this alliance as we feel this is a positive step that will benefit our customers as well as our advisers.


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