Personal Touch Packaging has reshuffled its senior management team and advises packagers to move away from sub-prime to survive the credit crunch.
PTP’s marketing and communications director Michelle Harriss, sales director John Manning and operations director Samantha Cross have been made redundant but this has enabled the packager to take on five extra staff to focus on placing cases.
Positions for the trio have been found in OFM Group, the brokerage owned by Rob Jupp, managing director of PTP. Jupp says packagers need to diversify from adverse to survive.
He adds: “Packagers must have two things to ride out the market crisis – secured distribution and diverse offerings. But many of them haven’t moved with the times.”