This increases its market share to well over 70% of all new homes across the country totalling over 100,000 new homes every year.
The partnership follows a strong period of growth for SmartNewHomes, during which it has clearly consolidated its position as one of the market leading new homes websites, with David Wilson, Laing Homes and Redrow signing up earlier this year.
David Brexton, chief executive, says: “We are delighted to be working with such a forward-thinking home builder as Westbury. SmartNewHomes has now cemented its position as the clear market leader in the new homes online marketing arena.
“Our extensive database of homes and our commitment to increasing customer service quality means that we have everything new homebuyers require in one easily accessible location. With many initiatives planned for the autumn, we are confident in further consolidating our position.”
Sarah Oliver, group marketing manager of Westbury, says: “We have realised the increasing importance of the internet when looking for a home. We were impressed with the comprehensive yet simple service SmartNewHomes.com offers and the detailed management information available. Our decision was also based on tangible sales results achieved in one of our operating regions who have been using the SmartNewHomes.com service for over two years.”
Bexon adds: “I am particularly excited about this relationship as we will be sending leads in real time to sales negotiators' PCs on-site, enabling Westbury to deliver the highest level of service to the new homebuyer using our site.”