The General Practice Finance Corporation Ltd (GPFC) has re-branded its offering for 2002.
GPFC has over 30 years experience providing surgery finance and its new look, which features the familiar Norwich Union brand logo, will be seen across a range of initiatives including the web site and a series of special General Practitioners communications.
Earlier this year, GPFC ran a series of seminars across the country with the objective of better understanding GPs' current issues and their future plans. This, in conjunction with a special research project about the finance needs of GPs, has helped shape GPFC's plans for the year ahead.
GPFC have planned special business guides for General Practitioners, newsletters, and community packs as new initiatives for 2002.
David Wright, head of sales and marketing at GPFC, says: “Our new look and marketing plans firmly underline our commitment to the General Practitioner's market and more closely align GPFC with the Norwich Union brand.
“There are many fundamental changes happening in the NHS and we want to ensure that GPFC is at the forefront of people's minds when looking for professional advice on surgery finance.”