Surge in e-business for adviser.tech exhibitors

Adviser.tech exhibitors including Norwich Union, Legal & General and Webline have all reported significant growth in their online business in the past few months.

Norwich Union saw its e-business increase 47% in the second half of 2002, with 86% of this coming via the company&#39s own extranet service

Since its launch in April 2002 Legal & General&#39s e-Protection Choices has significantly increased the volume of protection business submitted online, helping the company pass the 50% mark

Online comparative quotations provider Webline has seen the demand for online quotes grow 42% in the past six months, to over half a million per month.

Dave Ansell, IFA marketing manager of Norwich Union, says: “During 2002 we wrote just under 21,500 proposals via our e-commerce capabilities within the IFA channel of our business. It also showed that e-new business increased by 47% in the second half of 2002, giving us confidence that the e-commerce message is slowly getting across to the IFA community. This represents good progress but we have more to do and 2003 will see further developments. Our continued support of adviser.tech will be very important in providing us with the optimum forum to discuss our new plans with advisers and to ensure these services best suit their needs.”

To date, over 1,500 financial advisers have attended adviser.tech events, which have been supported by over 30 major life offices, technology companies, portals and fund-supermarkets. Microsoft and Origo have also confirmed their continued role as lead event sponsors, with both organisations taking speaker slots in the main arena. In addition to many of the returning 2002 exhibitors, the first adviser.tech event of 2003 will also include a new hardware sponsor Dell and new representation from Defaqto, Financial Tradeware and Mortgage Brain.