Chancery Law Group has attracted over 3,000 enquiries within weeks of the launch of its £140,000 Sunday Telegraph campaign to increase public awareness of the soaring costs of failing to plan for inheritance tax.
The promotion involves the Sunday Telegraph running a series of editorial features that alert the public to the growing problems of inheritance tax and the costs associated with later life. Chancery Law Group expects the promotion to lead to increased enquiries for intermediaries.
Tony Gimple, managing director of Chancery Law Group, says: “There is a huge demand out there for objective inheritance tax planning – as proved by the response we have had to this campaign. If the remaining features planned for 2003 generate similar interest, it is going to be a very busy year for us and also for the professional intermediaries with whom we work.”
Matthew Gilchrist Bennett, chairman of Chancery Law Group, says: “This is the largest promotion there has ever been to highlight the importance of effective inheritance tax planning and we are expecting our introducers to do very well out of this. Their clients will be reading regular articles in the press and be looking for advice on how to take advantage of all the available strategies and reliefs.
“Working proactively with other advisers for the greater benefit of the client is still virgin territory for many financial intermediaries, but we hope that this initiative will go a long way to change that.”