GMAC-RFC has launched a 'Platinum Partners' programme for 40 selected packagers.
The initiative signifies a break from recent trends in the nonconforming packager industry, with several lenders dropping low-volume and low-quality packagers from their packager panels.
Companies within the new initiative will be offered facilities including compliance and regulatory seminars, early notification and access to exclusive products, access to onsite underwriters, marketing assistance and staff training programmes.
The selected 40 firms will also be served by a team of business development managers headed by Beverley Morris, recently promoted as head of Platinum Partners.
GMAC-RFC says the initiative will allow it to concentrate resources on those packagers un-likely to become Platinum Partners, but who will receive enhanced account management on a regional basis to build even closer local working relationships.
Gina Collman, head of corporate communications at GMAC-RFC, says: “This move demonstrates our commitment to the packager market, unlike some of our competitors. For our packagers who do not become Platinum Partners, we are offering business as usual, supported by a new regional sales force structure.”
Mel Fordham, managing director of Essex-based packager Olympian, says: “Developments like this will happen more and more as we move toward regulation. Lenders will have no alternative but to form panels such as these.”