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Protecting families in difficult times

Every cloud has a silver lining, or so the saying goes, and it seems the recession is no exception.

If there’s one good thing to come out of this tough economic climate it is the return of old-fashioned family values.

Loss of overtime in the workplace and in some cases shorter working hours due to the downturn has forced individuals to rethink their priorities.

Now, with more choosing to stay in rather than spend money on going out and a home cooking revival well underway there’s more emphasis on the importance of the family.

And as families communicate more and reflect on what is truly important to them they are starting to think about their future – in particular their financial future.

Having a safety net in place that ensures families will be able to cope financially if the main breadwinner becomes unable to work due to illness or death should be at the top of every family’s shopping list.

Protection is the cornerstone of all good financial planning and it’s important to think about priorities and the solutions that will address your clients’ needs. One of the most cost-effective ways of achieving this is through family income benefit.

This provides a regular tax-free monthly income which will allow your clients and their families to pay everyday bills and expenses.

In these difficult times family income benefit is a cheap way of setting up cover and it doesn’t cost much to add it to a mortgage protection plan.



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