The site, which offers free marketing advice and support to intermediaries and providers, is manned by a number of gurus, who have been operating under aliases until now.
Dring has spent most of his career at Nationwide and Standard Life, and in recent years he has been the sales strategist behind Econveyancer and numerous consulting assignments.
Julian Wells, director of Marketing Innovation Forum, says: “We are thrilled to have Alan as our sales guru. For many years he has been recognised as an authority in his field. He has a forward thinking and enthusiastic approach to life and likes nothing more than to throw himself into a debate – which makes him an ideal candidate to be one of our gurus.
“Alan is a great networker and the insights he gleans from his work around the industry have already been proving invaluable to our users.”