Consumer champion Which? is to offer in-house protection advice to its mortgage customers.
Which? Mortgage Advisers’ customers are currently directed to LifeSearch but will be brought in-house from the autumn. Which? will continue to partner LifeSearch for consumers enquiring about protection through its other services, such as the Which? Money Advice helpline. The company says it will keep the channels it uses for protection advice under review.
The body will launch its own protection panel although providers are yet to be confirmed.
A Which? spokeswoman says: “Which? Mortgage Advisers will soon be offering no-obligation protection advice to help people safeguard their mortgage.”
Plan Money director Peter Chadborn says: “The further Which? forays into this kind of activity, the more it will dilute consumers’ perception of trust. It is hard to call yourself a consumer champion while effectively selling products at the same time.”