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Complaints on MAS advert rejected

The Advertising Standards Authority has rejected adviser complaints about a television advertisement by the Money Advice Service which claimed it offers free, independent advice.

The ASA launched an investigation into the government-funded service in July after it received 80 complaints.

Its advert included a voice-over claiming that “Our advice is independent and unbiased”.

Complainants claimed the reference to advice was misleading, arguing MAS provides information rather than advice.

But the ASA says most consumers would understand the references to ’advice’ in the advert to mean advertisers offered information, guidance and advice on financial issues and products in a general sense rather than providing ’advice’ in the specific, technical and commercial way that IFAs offer.


Google’s mortgage site does a disappearing act

Mystery surrounds what has happened to Google’s UK mortgage comparison website, which is no longer appearing at the top of its paid for searches. In July Mortgage Strategy reported that Google was piloting a mortgage comparison website Compare UK Mortgage, which contained sponsored links from a number of lenders such as Woolwich, ING Direct, the […]



Swaps increased slightly last week. Initially they dropped but after the inflation figure was released they went up along with three-month LIBOR. Three-month LIBOR is up 0.02% at 0.91%.1-year money is up 0.02% at 0.96%2-year money is up 0.03% at 1.25%3-year money is up 0.02% at 1.35%5-year money is down 0.03% at 1.70% Well done […]

A bull case for US equities?

Neptune video: a bull case for US equities?

Watch Felix Wintle, head of US equities at Neptune, discuss why he believes US equities are in a structural bull market and the key factors that can drive the S&P 500 higher.

In the video, Wintle addresses the following:

• The US market and why — despite equities rising from 2009 — he believes the structural bull market only started in 2013
• Key economic and corporate factors that can drive the S&P 500 higher
• Investment themes and sectors offering exposure to the domestic recovery


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