Just Wills launches broker will-writing scheme

Just Wills, the UK’s largest will-writing and estate planning organisation, has launched a scheme to allow mortgage brokers to offer a will-writing service to their clients.

With brokers increasingly deal with clients who are buying houses that are above the Inheritance Tax threshold, Just WIlls says having a will is imperative for many clients.

The Just Wills Affiliate Scheme is a business development package that allows brokers to integrate a will-writing and estate planning service into their existing business offering.

This model establishes three new additional revenue streams as well as a defined exit strategy for the business via a Practice Buy Out Scheme.

Will writing can be used as a door opener, a business consolidator, a lead generator, an additional service or simply as a revenue generator.

With a minimum gross profit of 75% per will, Just Wills says brokers can now earn a substantial initial income from will writing alone.

If this is combined with the will bank storage option and appointment of Just Wills’ trust corporation as executor, then this will result in passive ongoing income together with a final lump sum payment.

Just Wills is also offering a PBO based upon a model familiar to brokers.

It says a medium sized practice could achieve a buy out of nearly 500,000 by writing just 40 Wills per month for 10 years and meeting a number of other criteria.

The company says that up to 30 million adults in the UK (68%) do not have a will, , making will-writing and associated services potentially needed by seven in every ten clients known to the intermediary.

David McMaster, managing director of Just Wills, says:
“We feel that this is an opportunity not to be missed. Many intermediaries pass up the chance to write wills for their clients.

“They should view this as a new revenue stream especially in light of financial pressures felt since M-Day.

“Not only can they earn substantially as they write business but they can enjoy passive trail commission, build the embedded value of their business and get a large lump sum to walk away with.”