Choosing the name Easier2Move was not a difficult challenge for managing director Colin Baum.
“I should probably say that the name was chosen after a lengthy consultation process involving many senior executives from a range of multi-national marketing and public relations firms at a cost of several hundred thousand pounds,” says Baum. “But as good as that sounds, it’s not true.”
Baum says he wanted a name that embodied his company ethos which is based on making the legal process of moving more simple.
Also, the company was set up at about the time that trendy dot com names were popular and Baum felt the need to keep up with the Joneses.
“I distinctly recall sitting in my front room in front of my computer screen in my pyjamas and dressing gown one Sunday morning thinking of possible names for the company,” he says.
Midway through his deliberations he came up with the name Easier2Move, seemingly from nowhere. Immediately it seemed to tick all the right boxes in terms of the company’s ethos.
“And to my amazement it was still available,” says Baum. “I spoke to my most senior adviser – my wife. She thought the name sounded great so I bought it there and then. The rest, as they say, is history.”