Neil Radley has been appointed managing director of UK secured lending at Baclaycard, which encompasses Firstplus, and its sister company Broker Ridge.
Radley has for the last two years been working on venture capital projects in the UK and Italy. Between 1999 and 2005 he held a number of senior roles in HBOS including chief executive of credit cards and head of group strategic planning. Prior to this he worked for Barclays for seven years.
He will be responsible defining the strategic direction of the businesses and ensuring delivery at Firstplus and Broker Ridge.
Radley says: I am delighted to be joining Firstplus and Broker Ridge, and look forward to driving these already successful businesses to the next level.
My key priorities for 2007 will be growing the business across all channels and diversifying Firstplus offerings to bolster its position as one of the leading secured lenders in the UK.