Protection provider LV= has launched a simplified protection product, called sick pay insurance, which offers up to £1,000 a month cover.
It is designed for people aged between 17 and 45 who want to protect themselves against being unable to work due to sickness or accident but do not traditionally seek financial advice.
The cost is based on the number of hours they work and not on their occupation. For customers who work between 16 and 29 hours, they can have £500 cover costing £10 a month.
LV= head of protection Mark Jones says: “We want to help raise the profile of the need for people to protect their income, with a simple, quality and good value proposition.”