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Principia links with charity

Broker Principia Mortgages is partnering with HIV and AIDS charity Crusaid, donating 10% of all business generated from the marketing of the partnership to the charity.

The partnership with Principia, which specialises in offering financial advise to gay people, is Crusaid’s first. The aim of the venture is to raise money for Crusaid while promoting a range of mortgages, pensions and insurances sourced for the growing number of homosexuals registering for civil partnerships following last year’s Civil Partnership Bill.

Through the 1980s and early 1990s the focus of Crusaid’s work was supporting gay men. It has now widened its work to make the greatest possible impact and supports the people who need help regardless of sexual orientation.

David Sheppard, director of Principia and committee member of the London Gay Business Association, says: “Principia already has strong links with the gay and lesbian community and this arrangement will allow us to help those people and Crusaid at the same time.

“Our independence allows us to research the entire mortgage market for the best deals and our sister company Principia Consulting will provide independent advice on all other aspects of our clients’ portfolios from pensions to life insurance.”

Crusaid directs money to areas where it can have the greatest effect, such as small grants to individuals in need and innovative projects in poor and marginalised communities which can serve as catalysts for change.

Nigel Seymour, head of marketing and communications at Crusaid, is optimistic the venture will be successful and will be the beginning of a long relationship between the organisations.

He says: “We are proud to be associated with such a reputable company as Principia. The roots of Crusaid’s work are linked with gay men who were affected by HIV in the 1980s and 1990s but today we’re working in Africa as well as this country to realise our charitable vision.”


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