View more on these topics

Marketing Brief

Support is critical in the mortgage industry. Kevin Paterson’s A-Z review rates the marketing material that lenders issue to help brokers with sales and business development

Founder of the sub-prime marketplace in this country in 1995, Kensington Mortgages continues to impress and its website marketing reinforces this. The blue and orange layout is clean with plenty for brokers to use. I particularly like the marketing toolkit download which is a useful aid to promoting your business. The 46-page guide offers helpful information presented in a compliant way. Kent Reliance’s website is a departure from the norm. It is presented as a virtual office with the items in it acting as a navigation bar. It is a bit gimmicky and complex. I’m sure the designers felt they were being cutting edge but it comes across as a bit silly.

Kensigton Mortgages
www2.kmc.co.uk
The grandfather of the sub-prime arena has plenty of experience in marketing its products to the broker community and it shows. Everything you need is here and the marketing throughout the website is clear and well laid out, although I’m not sure about the references to a handful of historical icons – Edison, Brunel and Hilary and Tensing – graphically interspersed throughout the site. No doubt this is a nod towards innovation and trail blazing. There is a wealth of documentation including every conceivable form you could need, and helpfully there is a document called the marketing toolkit. This generic document is priceless for small businesses and you’d do well to have a look even if you think you know it all.

kent Reliance
www.krbs.co.uk
Navigating around this strange website takes a bit of getting used to. The homepage is laid out as a virtual office with the various elements of the navigation bar represented by items in the office. Most of the marketing aspects of the website seem to be restricted to the site itself and it’s almost as if Kent Reliance spent so much time and effort on the concept that it forgot to add any real marketing. While it makes a nice change to come across a website presented in an unusual way I imagine this one will frustrate many brokers who just want to go in, get what they need and get out, as you can easily get lost and you’re never sure if you are where you should be. I can also imagine the site operating more slowly on slightly older PCs due to the amount of functionality.

Recommended

Mortgage brokers are not living saints

Mother Theresa’s youthful ambition was to be a mortgage broker. She planned to devote her life to finding the right home loan deals for struggling clients, helping them sort out their other financial commitments along the way.

JEREZ 2006: Toxic equity release market puts brokers off

Concerns are mounting that brokers are shying away from offering equity release products due to their perceived perception from both the public and the regulator.Delegates at this mornings opening session on new business opportunities said that they had steared clear of the market due to the associated risks.The Financial Services Authority has previously called the […]

Wealth checks reveal affluent are underinsured by millions

Millions of UK homeowners could be under-valuing possessions by tens of thousands of pounds, figures out from Norwich Union have revealed.NU carried out a series of ‘wealth checks’ on their high net-worth customers. An investigation of 100 customers revealed they were underinsured by a total of 8.5m and the average customer underinsured by 85,000.One wealth […]

Independence still key to societies, says Stafford Railway

Despite a recent flurry of building society mergers, independence is key to the future, says Stafford Railway. Mike Heenan, chief executive at Stafford Railway, says: “We have already seen agreement for three mergers this year, with some deals seeing larger societies swallowing up smaller players. “With speculation of rising costs and shrinking margins, industry commentators […]

Pensions - thumbnail

Preparing for the changes to the pensions market

As more and more providers start to reveal their stance on the charge cap and removal of commission and active member discount pricing, we thought it would be worthwhile to look at what these are, and the steps businesses should be taking to prepare for this.

Newsletter

News and expert analysis straight to your inbox

Sign up