Amaira to quit GE for sales role at Intelligent Finance

Cammy Amaira is to quit as sales director at GE Money Home Lending to join Intelligent Finance.

He will join IF in the role of director of sales.

Amaira resigned as head of sales at Mortgage Express in July 2005, and it had been widely expected that he would only stay at GE until his non-compete clause with MEX ended.

Tim Dawson, former managing director of MEX, wishes Amaira well in his new role.

He says: “I’m sure he will be excellent in his new role. He is a people person and good at building relationships with clients so this role will play to his strengths.”

Alan Cleary, director at MBAC Consulting, says: “Cammy is a talented individual. This is a good gain for HBOS which is in desperate need of high profile names.”

Jonathan Cornell, technical director at Hamptons Mortgages, believes Amaira is an excellent choice for the job.

He says: “This is great coup for IF. Amaira will bring a vast amount of experience and was a well known and res-pected head of sales at Mortgage Express. It’s good to see him back in the intermediary market. I’m sure he will drive IF’s intermediary business to new heights.”

Amaira says: “GE is a lovely company to work for and I have thoroughly enjoyed being there. But I felt the sec-ured market was not for me so when the opportunity came to move back into mortgages I grabbed it.”

Amaira will report to IF managing director Mark Parker and work closely with Brian Ewing, head of intermediary sales, to extend the bank’s reach in the broker market.

Meanwhile, last week IF took control of the Edinburgh Festival’s legendary comedy competition. After a quarter of a century as the Perriers, it will now be known as the IF.comedies.