New online platform set to boost business for IFAs

A new online financial services venture hopes to demystify the process of buying a mortgage for the consumer, and promote face-to-face advice with IFAs.

www.best-mortgages.co.uk, set to launch on September 2, is the first in a series of consumer-oriented platforms from Best Financial Group.

The user-friendly, online advisory platform is designed to assist active mortgage seekers to identify and secure the best mortgage for their lifestyle and budget.

All active leads generated via best-mortages.co.uk will be processed by the best customer care centre before being passed to subscribers who will receive all qualified leads from their preferred territories.

Best Financial Group CEO Richard Benham says: “Best Financial Group is geared to exploit the predicted boom in internet-based financial services provision. And, at a time when consumer confidence in the financial services industry has been shattered, we intend to create a brand which will come to represent impartiality and professionalism.”

For £200 per month, best guarantees that subscribers will receive an average of four qualified leads per month during the first year. Only consumers seeking a mortgage within the next ninety days will be passed to the IFA who has secured that local territory.