Mortgages PLC has rebranded its website and reported rapidly increasing numbers of intermediaries visiting the site.
Since launch in April 2002, the site, at www.mortgagesplc.com, has attracted over 3500 visitors and the number of visitors is typically rising by 15-20% each month. Over 1500 intermediaries have registered on the site and are able to access a number of features such as downloadable marketing material and an online stationery ordering system.
The website claims to be the only lender site with a dedicated area for mortgage packagers, who are responsible for the vast majority of Mortgages PLC's business.
Julian Wells, head of marketing at Mortgages PLC, says: “We're absolutely delighted with the number of users and the positive feedback we have received from intermediaries using the site. When developing this website we did a lot of research and planning to ensure that we were meeting the needs of the intermediary market and we are now reaping the benefits of this approach.”
The site has just been revamped to reflect Mortgages PLC's new brand image, and further enhancements such as an online agreement in principle and a mortgage illustration facility are currently being developed.
Wells says, “The key to sustained success of any website is to ensure that it is constantly being updated and improved. We are now looking to build on the initial success of the site by adding more interactive features. We see the purpose of the site as a source of information about our company and market, and as a valuable intermediary tool.”