Intelligent Finance has announced a deal with Dunfermline Athletic Football Club in a new marketing affinity agreement.
Under the three-year relationship, Intelligent Finance will provide savings, current accounts, mortgages and personal loans through joint marketing initiatives to Dunfermline Athletic FC's supporters.
For every product successfully taken out by a supporter, the club will be rewarded by the telenet bank too – helping it generate income to build on its successful youth development programme. This programme which has been headed up John Ritchie for the last three and a half years policy has nurtured talented young players such as Brian Blair and Chris McGroarty.
John Yorkston chairman of Dunfermline Athletic FC, says: “We are delighted to now have this relationship with Intelligent Finance. It is important for us to nurture relationships with local employers and the fact that the main beneficiary is our Youth Development Programme is fundamental.
Ian Jeffery, sales and marketing director of Intelligent Finance, says: “As a local employer in Rosyth, we are delighted to be teaming up with Dunfermline Athletic FC. They are a forward-thinking club which has shown real commitment to serving the local community through their youth initiatives and we look forward to developing a lasting relationship with the club.”
As part of the tie-up, details of Intelligent Finance's integrated banking offer will be included within Dunfermline Athletic FC's match day programme, and on promotional posters and perimeter advertising boards at the club's East End Park grove.