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Sell protection deals while prices are low


One of the most commonly cited objections to selling protection products is its affordability for consumers.

But the fact is that the cost of life cover is lower than ever, with premiums as much as a third cheaper than a decade ago.

With this downward spiral in pricing unsustainable in the longer term, now is a great for financial advisers to promote protection and counter the affordability objection.

Recession veterans should also be more receptive to the need for protection. Individuals are more financially savvy and risk-adverse as a result of the downturn.

We have already seen consumers’ inclination to save grow as they appreciate the importance of having a financial safety net in place, and protection should form a part of this net.

Although it’s clear that individuals are still reluctant to splash the cash they should be prepared to fork out once they realise the importance of protection.

For those still paying £40 a month for their satellite television subscriptions insurance is not a matter of affordability but rather one of priorities.

With term assurance at its cheapest for a decade, this is the time to educate consumers so we ensure financial protection takes its rightful place at the top of their list of priorities.


HSBC gets insight into equity customers have

HSBC is now able to view the amount of equity customers have in their homes, thanks to the Equity Indicator product developed by Hometrack and Callcredit. It combines Hometrack’s automated property valuation information with Callcredit’s client data.

A bull case for US equities?

Neptune video: a bull case for US equities?

Watch Felix Wintle, head of US equities at Neptune, discuss why he believes US equities are in a structural bull market and the key factors that can drive the S&P 500 higher.

In the video, Wintle addresses the following:

• The US market and why — despite equities rising from 2009 — he believes the structural bull market only started in 2013
• Key economic and corporate factors that can drive the S&P 500 higher
• Investment themes and sectors offering exposure to the domestic recovery


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