Intelligent Finance has come top of PressWatch Media's Financial Products 2004 survey for the third month in a row.
In March 2004 IF was ranked number one of 651 financial services covered by the UK national media. IF outscored parent company Halifax in second place, and perennial financial products favourite Nationwide finished third.
IF's cash Isa received widespread media support in March as the Isa market reached its seasonal highpoint. IF was also praised for its consistent and competitive rates on savings accounts.