PruProtect sales up by 40 per cent

PruProtect saw its new protection sales jump 40 per cent from £18.1m in the last six months of 2011 to £25.4m in the last six months of 2012.

Its annual premium equivalent – a common sales measure used by UK insurers which measures total premiums billed but not necessarily collected within a certain period – was £87.8m at the end of 2012, up from 59 per cent on the £55.3m reported at the end of 2011.

The combined pre-tax profit of PruProtect and sister firm PruHealth, the private medical insurer, was £21.7m in the last six months of 2012, up 30 per cent on the £16.7m pre-tax profit reported for the last six months of 2011.