Title Deed: Promise Finance

“We deliberated long and hard before settling on the name for our organisation and we think we arrived at the right decision,” says Steve Walker, managing director of Promise Finance. “The name suggests a commitment to treating customers fairly and conducting business in an ethical manner – something everyone who works here agrees with.

“The company’s name also reflects the ‘can do’ attitude of the people involved. At the outset we all made a promise to ourselves that we were going to make this business work and I’m happy to say that drive and determination is paying dividends.”

The name also reflects the firm’s commitment to its brokers and other introducers, according to Walker.

“We strive to deliver our service promises to them, whether this is in good products, a high level of service, top commission rates or simply answering the phones prom-ptly,” he says. “It’s this dedication to customer service that we believe is reflected in the name of our company.”

Giving something back is also important to Promise and through its registered charity Promise Dreams, it aims to help terminally ill children enjoy their last days. So far, it has raised over £1.7m.

“We promise to help make some dreams come true and in helping the kids, we help each other,” adds Walker.