Advantage is hoping to take the market by storm with the launch of a secured loans range under new brand ADV2, to be exclusively distributed by master broker Enterprise Finance.
The ongoing distribution agreement between the two companies means Enterprise has unique access and ring-fenced distribution rights to the ADV2 product range.
The deals on offer in-clude a 95% LTV self-cert product up to a maximum advance of £500,000, and an 85% self-cert and unlimited adverse product up to a maximum of £150,000.
Donny Moeladi, commercial di-rector of ADV2, says: “We believe the secured loans market is ready for innovation in product design and we plan to lead from the front.
“Working with Enterprise was an obvious choice for us, with its professional and dynamic management team and unequalled broker distribution capability.”
Danny Waters, operations director at Enterprise, says: “This is an excellent opportunity for us to work closely with a forward-thinking lender and help influence product design and operational processes.
“The ADV2 range adds tremendous value to brokers and their cli-ents and we expect it to be in high demand.”
Rob Killeen, senior mortgage adviser at Capital Fortune, says: “This launch is welcome news. The partnership between Advantage and Enterprise will provide cutting edge products such as
the front-running 95% LTV self-cert, which will generate significant demand.
“The opportunity for unlimited adverse on loans of up to £150,000 will provide a greater degree of choice for the market.”
Robyn Hall, editor in chief of Centaur Media’s mortgage division, says: “The secured loans sector is booming and Advantage’s decision to enter it now shows how lucrative it could be. Any broker worth their salt should consider this area, so look out for the first edition of Loan Distributor on June 25.
“It promises to be the most up-to-date and informed magazine in the secured loans sector.”