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Cobalt links up with property website

Cobalt Capital has teamed up with new property website Zoomf.com to ex-clusively provide mortgage information and advice to its users.

Zoomf was officially launched earlier this month and is designed as a one-stop shop for house buyers and renters.

It is the first vertical search engine for property in the UK. Unlike traditional online portals such as Rightmove, which rely on estate agents registering listings, Zoomf’s technology scans the internet and collects all available data on London properties being marketed by agents.

It then pulls up relevant information – such as local schools and restaurants – from various sources to give consumers an insight into areas.

Its mortgage centre, powered by Cobalt, will go live in the next couple of weeks. Users browsing for property can click onto the dual-branded centre where they will be able to access best buy charts, news articles and a blog by Andrew Montlake, partner at Cobalt.

There will also be an enquiry form that submits requests for mortgage advice directly to Cobalt’s team of brokers, and a text messaging service all-owing users to post mortgage-related questions straight to Montlake.

Montlake says: “It’s too early to tell how many enquiries this will generate – it could be 10 a week or it could be 1,000, but the sky’s the limit. It’s great to be associated with the next big thing – Zoomf’s technology is groundbreaking and will revolutionise online estate agents.

“I’m looking forward to getting started on my blog – it’s called The Full Monty and will take on charcol.co.uk’s Boulger’s Blog.”

Since it went live, Zoomf’s property listings have increased by 66%, offering clients 70,000 London properties, sales and lettings to choose from.

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